On 26th January 2023, Volkswagen Commercial Vehicles launched a new Augmented Reality (AR) experience for customers to virtually explore the ID. Buzz range. The all-electric vehicles are now available for test drives and the AR tool serves as the latest digital addition to Volkswagen's offerings. The innovative experience allows customers to explore a life-size 3D model of the ID. Buzz by scanning a QR code on their devices. This tool can be accessed from anywhere and provides customers with the ability to see the vehicle in their own parking space, making it easier for them to imagine how it would fit into their daily lives.
According to Kate Thompson, Head of Marketing, PR and Communications at Volkswagen Commercial Vehicles, the AR tool is a fun way for customers to get a closer look at the iconic ID. Buzz. It provides prospective customers with the opportunity to explore the vehicle both in reality and virtually, and to consult with experts at Volkswagen's Van Centres and retailer network.
The ID. Buzz is Volkswagen's first purpose-built electric van, combining futuristic design and technology with comfort and safety. It offers over 30 intelligent assistance systems, excellent infotainment features, and flexible connectivity, making it the perfect companion for the digital world. Click the link to learn more about the ID. Buzz range or view AR experience here.
Volkswagen Commercial Vehicles has a rich history in the UK, dating back over 65 years to when the first Transporter was introduced. Today, the company offers a diverse range of commercial and passenger-carrying vehicles, from the compact Caddy to the spacious Multivan and electric ID. Buzz and ID. Buzz Cargo. Every van comes with Volkswagen's "Working With You" promise, a commitment to working in partnership with businesses and providing them with the best products and aftersales support. For more information, visit www.volkswagen-vans.co.uk.