North West Trucks Appoints New Dealer Principal and Fleet Sales Director

DAF dealer group, North West Trucks, has announced the appointment of Craig Heathershaw as its new Dealer Principal

Craig Heathershaw joins North West Trucks, part of the Greenhous Group, with wealth of experience in the automotive sector having previously served as Chief Operating Officer at AvailableCar and Regional Operations Director at Renault Retail Group.

Kevin Swinnerton, Managing Director Greenhous Group Truck Operations, commented: “We’re delighted to welcome Craig to the business who joins us with an impressive track record in the automotive sector. We’re excited to see how Craig’s skills and insights will help to continue to drive North West Trucks forward.”

Craig will oversee dealership operations, with exceptional customer service and an expanding market presence top of his list of objectives. Craig remarked: "I am thrilled to join North West Trucks, a company known for its commitment to quality and customer satisfaction. I look forward to working with the talented team here to drive innovation and strengthen the already outstanding service we provide to our customers.”

Alongside Craig Heathershaw joining, another strategic appointment at senior management level sees Simon Davis-Rice take on the role of Fleet Sales Director.

Simon Davis-Rice brings with him to the role more than 20-years of service and experience at North West Trucks. Simon will be responsible for driving fleet sales strategies and fostering client relationships and his deep understanding of the fleet sales market makes him a valuable addition to the fleet department. Commenting on his new role, Simon stated: “I am excited to step into this role and look forward to working with our customers more closely to meet their fleet needs.”